UPSHOT LEAGUE

Women’s Professional Basketball League

Former President of the WNBA Donna Orender and Zaywer Sports CEO Andy Kaufmann set out to create a new women’s basketball league, where everyone can UP their shot.

They came to me in need of a full brand identity for the league and the inaugural four teams. Together we embarked on a four-month sprint, developing everything from logo systems and style guides, to brand books, digital and web design, marketing collateral, merchandise, and print materials.

The process was kinetic, with each week bringing new creative momentum as we defined what women’s basketball could look and feel like through the lens of UPlifting entire communities. Each element was created with intention and vision, designing for the teams, the cities, and the culture around them.

THE PROJECT

For UPSHOT League and First Four Teams:

• Brand identity and design systems

• Brand books

• Web design

• Pitch materials

• Team logo designs

• Merchandise designs