POPPY SEED HEALTH
Brand Identity & Website For Poppy Seed Health
Maternal healthcare: pregnancy, postpartum, and loss support
CEO and Founder Simmone Taitt first brought me on as Brand Designer to create a new logo, brand book, and website during the company’s seed raise. That work helped define the brand’s story and visual foundation for years to come.
A few years later, I became Creative Director, leading the brand’s evolution from DTC to B2B, connecting and directing major campaigns like One Text Away and ThisCarried, which was submitted for Cannes Lions. I managed a team of designers, and scouted international illustrators, photographers, and directors.
The result was a unified, design-led identity that reflected the brand’s ethos of storytelling, empathy, and accessibility, positioning Poppy as a trusted voice in maternal and reproductive care.
Logo Design
Brand Visual Identity and Brand Book
Tone and Voice Book with Copy Partner
Website Design
Campaign Concepts and Creative Direction
Social Media Direction
THE WORK
